TDE’s Kendrick Lamar has just announced a partnership with sportwear & shoe giant Reebok.
Reebok announced:
Committed to continuously pushing boundaries through partnerships with some of the biggest names in the industry, Reebok has taken the fusion of music and footwear to a whole new level with Kendrick Lamar. Together, we hope to inspire and empower youth to become their best selves through programs designed to provide a positive alternative to the streets.
“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar.
Kendrick fans will get their first glimpse of the Ventilator OG, debuting January 15th within the short film. As part of the new partnership, Kendrick will be featured in our global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015. Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.