Mixing heady lyricism with an effortlessly fly demeanor, Top Dawg Entertainment’s REASON has every right to feel cocky.
Taking the time to spotlight his myriad accomplishments, REASON shares “Favorite Ni**a,” his new music video.
Shot from REASON’s point-of-view, the new clip finds the rapper taking a midnight trip around L.A. in his boxframe, intensely focused on a mysterious task. The video concludes as the sun rises, and REASON goes about his day unfazed by the previous night’s events.
“Favorite N****” is a highlight track from New Beginnings, REASON’s critically acclaimed new album out now.