Inglewood’s favorite son, Rucci, teams up with Bay Area production team Bankroll Got It for their first-ever collaborative album Notorious.
The West Coast-centric 12-track album boasts recent singles like the alpha dawg anthem “Lamb Chops,” the speaker-knocking “Flashlight” and lastly the velvety smooth “Can’t Trust It.” Laced with skits that reveal his personality and sense of humor, the album echos the LA classic, The Chronic. The album is also home to guest appearances from LA favorites Kalan.FrFr, O.T. Genasis, Baby Stone Gorillas, and more.
Working together, Rucci and Bankroll Got It honed a natural chemistry: the Inglewood royalty’s snarling delivery slices through Bankroll’s bouncy soundscapes, a dynamic that echoes through L.A.’s omnipresent sunshine. On their creative process, Bankroll explains “Rucci is very versatile and can really jump on any type of beat.
As a producer, that allows us to get creative and try new sounds and styles of music. Rucci will hear the beat for a good 30 seconds and be like, ‘ let’s go.’ He’ll jump in the booth and kill it in 30 minutes or less.” Rucci continues to define himself as a leader amongst the new generation of West Coast rappers even as he swaps bars with them.
Opening the album with the title track, Rucci gives us a glimpse into his world as Inglewood’s most notorious rap figure. Rucci swerves into the following track “On A Mission” unleashing a series of breakneck bars with a snarling delivery.
The album showcases the chemistry between the two, embedding an infectious bouncy West Coast bassline throughout pairing it with tick-tocking bells that are reminiscent of the early days of L.A gangster rap. A formalist who raps with ease even at his most aggressive, Rucci bridges the divide between his ‘90s predecessors and his peers in LA’s continued rap renaissance.