Los Angeles born-and-raised rapper J.R Cruise shares his mesmerizing, sophomore album Tha Hardway. After a three-year hiatus, Tha Hardway serves as a diary and a captivating slice of West Coast life through J.R’s authentic, real stories.
Delivering lifestyle raps over a classic West Coast yet sonically captivating production, J.R gives us an update on how his life has been since his last release in 2020. Despite setbacks and struggles, J.R urges his listeners to stay positive, be their best selves, and keep moving forward. The Hardway features stunning collaborative tracks from PHABO, GoGetta KB, Jean Carter, and Huey Briss.
J.R‘s ever-evolving musical journey is a testament to the vibrant spirit of Los Angeles. His music and visuals invite listeners and viewers to explore the dynamic tapestry of the city, a sonic experience that both reflects and celebrates the city’s lifestyle.
Tha Hardway is the long-awaited follow up to his critically acclaimed debut album, Monday Neva Promised (2020) which received critical acclaim from artists G PERICO, P-Lo, Hit-Boy, and publications such as LA Weekly, Lyrical Lemonade, and more. Tha Hardway bestows a new anthem for Los Angeles, set to position J.R Cruise as a major player in the game.