To celebrate Mental Health Awareness Month this May, Grammy Award-winning artist and producer, Lil’ Jon just teamed up with Natural Vitality to help raise awareness of the importance of mental wellbeing.
The unexpected partnership aims to ignite conversations around mental health awareness and remove its negative stigma and perceptions in mainstream and niche cultures.
“Mental health, physical health, and wellness is a priority to me and somethin’ I’ve become very passionate about… spreading the knowledge I have gained to others that may not have normally been exposed to the information makes me feel good inside. Lowering stress and detaching from the matrix should be paramount for everyone around the world. I encourage everyone to take a pause, have some deep breaths, smile – and if you need it – seek mental health and wellness resources,” says Lil Jon. “I wanna be someone to advocate for the importance of prioritizing mental wellbeing – for all – so they know there are ways you can take care of your mind, and using Natural Vitality has been an amazing part of that mental health journey for me!”
Aligning with the release of the multi-platinum producer’s second meditation album slated to drop Friday, May 10, Manifest Abundance, continues to expand Lil Jon’s passion for mental health awareness. The album— featuring 11 tracks centered around manifestation and affirmations—is a testament to how vital the topic is to the musician.
“We’re inspired by Lil Jon’s mental health journey and his desire to share his mindfulness practices with the world, which includes Natural Vitality CALM and meditation,” says Nicole Ng, Marketing Lead at Natural Vitality. “More than ever people are struggling through daily stressors, and are more open to sharing their mental health journeys. We want to champion this dialogue and provide support and resources—this partnership with Lil Jon celebrating the release of his album felt like the perfect opportunity to do just that.”