The Ichiban Don (Willie B) Opens Up About TDE, Rigamortis & His Evolution
Home Grown sits down with one of its own — rapper, producer, and cultural architect Willie B, better known today as The Ichiban Don. In a conversation layered with history,…
TDE Brings 13 Tracks to NBA 2K25 Season 6 Soundtrack
Top Dawg Entertainment (TDE) has secured a significant presence in NBA 2K25’s Season 6 soundtrack, contributing 13 tracks from several of its artists. The soundtrack features a blend of TDE…
Kendrick Lamar Collaborates with Gatorade in New Campaign Ad
Grammy award-winning rapper and Compton native Kendrick Lamar has become the first music artist featured in a Gatorade commercial. The brand’s new campaign, “Lose More. Win More.,” debuted on Friday…
Kendrick Lamar ‘GNX Album Is Making History
Kendrick is going to be Kendrick! The West Coast rapper’s latest album GNX is breaking records. According to several sources, GNX is now the top-selling album of 2025 in the…
Kendrick Lamar’s Halftime Show Dominates with Record-Breaking Views
Kendrick Lamar’s Super Bowl Halftime Show drew in the largest viewership in history, surpassing all previous performances, including Michael Jackson’s iconic 1993 show. It seems millions of viewers didn’t “turn…