For ten years, Rolling Loud has hosted epic performances and crafted culture-shaking moments, and Rolling Loud CA 2024 proved that the festival will continue to break the internet and shift the conversation for years to come. The final day of the World’s Largest Hip-Hop Festival’s L.A. edition was one for the books, with sets from some of the genre’s most vital stars and a cavalcade of special guests.
Powerhouse duo Future x Metro Boomin closed out the night, performing on a stage filled with state-of-the-art pyro and laser effects. The dramatic backdrop was the perfect setting for their bottomless catalog of hits–”Mask Off,” “Wicked,” “Stick Talk,” etc. The legendary producer-rapper duo turned back the clock, performing mixtape classics like “Karate Chop” and “Monster,” and performed brand new tracks from their imminent joint album WE DON’T TRUST YOU. One of the new tracks was “Cinderella,” a collaboration with Travis Scott, who joined Future and Metro onstage to perform the song, and of course, “FEIN,” performed three times in a row. Other special guests for the set included Don Toliver and Quavo, who helped Metro perform songs from his GRAMMY-nominated album HEROES & VILLAINS.
Beyond Future x Metro, Rolling Loud’s Sunday presented several of the most notable names in hip-hop, complemented with a diverse array of special guests. Don Toliver performed a fiery set of his own under the Ethika Stage lights, featuring career-spanning hits and special guests like Travis Scott, Kodak Blackand Ty Dolla $ign. The legendary Chief Keef set it off earlier in the day, setting the crowd ablaze with his classics and songs from his new album with Mike WiLL Made-It, who, along with Sexyy Red, joined Sosa on stage. Elsewhere, Bryson Tiller brought his “trap-soul” to the GoPuff Stage, welcoming Lola Brooke.
Sunday was a great day for L.A. fans, who saw local heroes like 03 Greedo, and Inglewood’s own 310Babii, who brought out Blueface.
Fans witnessed sets from the hottest rising rappers, including ascendant hitmakers like That Mexican OT, Cash Cobain, Rich Amiri, Bashfortheworld, and many more, including MC Abdul, a 15-year-old Palestinian emcee from Gaza.
Fans tired from the deluge of notable performances could refuel at the notable food activations throughout the festival. For the first time, Rolling Loud partnered with Family Style, the iconic L.A. food festival, to present a carnival of local options that included Ray’s Donuts, Prince St. Pizza, The Boiling Crab, Amboy, and many more. Notably, the food court offered a one-of-a-kind collab between L.A. bagel shop Yeastie Boys and Pizza Hut, who created a delicious pizza bagel.
After four unforgettable days, Rolling Loud CA 2024 is in the books, bringing more memorable performances, creative activations, and Cali vibes than ever before. Stay tuned for more announcements about future Rolling Loud festivals, including Rolling Loud Europe, Rolling Loud Thailand, and of course, Rolling Loud Miami.
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