This year, hip-hop celebrates its 50th anniversary. To honor the anniversary, Amazon Music recently released a new documentary called Hip-Hop X Siempre, which celebrates Latino artists who have played a role in the hip-hop culture.
Hip-Hop X Siempre explores the intersection between Latin and Hip-Hop, the two most powerful movements influencing youth culture today. This documentary, executive produced by Jessy Terrero, one of the most influential Urban culture directors with a long history of bringing the two worlds together, will look to the past to remember and celebrate the Latinos who were a foundational part of Hip-Hop.
Artists from the East to the West Coast and the South – all the way down to Argentina – who have shaped Hip-Hop’s story in diverse and significant ways, reflect on what the movement means to them on a personal level. We’ll hear from legends like Fat Joe, B-Real, N.O.R.E., and Residente, to the newer voices on the scene including Eladio Carrion, Myke Towers, Snow tha Product, Villano Antillano, Trueno, Alemán and more.
“Latinos have been an inherent part of hip-hop from its start, and hip-hop continues to inspire our culture and past, present and future generations,” Rocio Guerrero, head of global Latin at Amazon Music told Variety. “Latino artists take inspiration from hip-hop beats and lyrics, infusing them with traditional Latin rhythms to make the genre our own, ultimately aiding in its global reach and relevance. ‘Hip-hop X Siempre’ pays respect to this shared history and its impact on our culture by highlighting the diverse and intergenerational voices that are part of the movement.”
Here’s how they’re reinventing this art form and continuing to inspire the next generation of artists and fans. Where will the movement go next? One thing is certain – Hip-Hop has never played by any rules, so anything is possible.
Press play and check out the Hip-Hop X Siempre trailer above and stream it in it’s entirely on Amazon Prime.