Baja Beach Fest 2024‘s final day was an ecstatic celebration of Latin music, Reggaeton, and Mexican culture. During the day, fans took in vibrant sets under a Pacific Ocean breeze, but as the sun set, the perreo began in earnest, and with the help of Sunday’s headliner, BBF Sunday became one of the biggest parties on the West Coast.
The closing performers were Fuerza Regida, who like much of the crowd, are Mexican-American natives of Southern California, fluent in both English and Spanish. Emerging as one of the premier purveyors of popular corridos, the group and frontman Jesus Ortiz Paz (JOP) switched up their sound with their new album, PERO NO TE ENAMORES, which incorporated elements of hip-hop, Jersey club, and EDM into the group’s sound. Fans responded to the turnt-up music in kind, singing along to the group’s hits and getting down to the relentless beat.
The San Bernardino-born group was merely the cherry on top of a stacked Sunday, filled with many of Latin Music’s most exciting stars. Kali Uchis came through for a “special Sunday set,” performing songs from her new album Orquídeas and highlights from her career.
Reggaeton legends Jowell Y Randy showed up to the playa once more, while Mora showed what he was made of. The day brought South American stars, including Argentine rapper Tiago PZK and Colombian pop group Piso 21. Mexican-American rapper Snow Da Product proved to be a fan-favorite, capitalizing on years of legendary status in SoCal and Baja.
Once again, Baja Beach Fest proved why it is the premier destination for Latin Music and Reggaeton. The festival transforms its hometown of Rosarito Beach, bringing the town to life with merchants, beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. As the festival continues to recruit higher profile talent, it keeps its local charm, celebrating the culture and community of Baja California and establishing the idyllic seaside as a must-attend attraction for music lovers from all over the world.
Stay tuned for more from Baja Beach Fest and festival founders La Familia Presenta, as the countdown to next year starts now: Nos vemos a la playa en 2025!