J.I.D has released the official music video for new single, “WRK.” Directed by Chad Tennies (Resolve) and produced by Satin Heart, the video explores a post-apocalyptic Atlanta where imagery of artifacts and music equipment are rounded up to be burned.
Giving fans a taste of what they can expect on this new album, J.I.D also released a short visual depicting scenes from a lost word, borrowing inspiration from films like The Warriors and Mad Max but as always with J.I.D, set upon the backdrop of Atlanta. Speaking on it, J.I.D shares:
“Starting this new journey coming off The Forever Story has been a very strange, productive yet tedious process, but I live my life by the saying ‘You can only control what you can control.’ So this is the first step into a new world that I control. And. It’s. F*cking. UGLY.”
The video comes a week after J.I.D’s recently announced album, his fourth studio album. The dynamically named project, God Does Like Ugly, is available for pre-order now and will be released this Summer, on August 8th.