As Baja Beach Fest returns to Rosarito Beach from August 8–10, 2025, it’s not just about the legendary headliners, J Balvin, Don Omar, and Maluma. It’s also the fresh faces lighting up stages and sparking conversations. Here’s a look at the emerging talents you’ll want on your radar.
Anitta – History in the Making
Brazilian superstar Anitta marks a milestone as the first Brazilian artist to perform at Baja Beach Fest. Her global hit-making and dynamic stage presence signal that this debut is set to be unforgettable.
Natanael Cano – Corridos Tumbados Visionary
Natanael Cano, the architect of corridos tumbados, will headline Sunday’s special performance. Bringing his genre-bending Mexican roots to U.S. fans up close for the first time. Expect heartfelt storytelling fused with trap’s edge, and yes, he’ll be joined by his amigos for a memorable set.
Cris MJ – Chile’s Viral Sensation
Chile’s breakout star Cris MJ, propelled by his viral hit “Gata Only,” is ready for his Baja debut. With over 32 million monthly Spotify listeners, his Latin trap and reggaetón fusion is primed to capture festival goers’ attention in a big way.
Yeri Mua and De La Rose – Game Changers
Younger Mexican talents like Yeri Mua and De La Rose step onto one of their biggest stages yet are giving us the energy high with their star power and fresh sounds.
Baja Beach Fest isn’t just a showcase for Latin music’s royalty. It’s also a launchpad for emerging talent across styles with genre fusion, global representation and a stage for all talent.