How Dezzie Gee Turned Corner Store LA Into a Powerhouse for New Artists

ByChuck Dizzle

March 3, 2026

When you talk about LA creators who built something from scratch and turned it into a movement, Dezzie Gee sits at the top of that list. The artist, producer, DJ, and architect behind The Corner Store pulled up for a powerful, transparent, and hilarious conversation — one that shows just how far consistency and genuine love for the culture can take you.

What started as a simple idea — a freestyle platform rooted in authenticity — has turned into a 700+ episode machine, a launchpad for rising talent, and a home for lyricists across Los Angeles and beyond. Dezzie admitted that none of this was part of the original plan. In his words, he only wore multiple hats because he “didn’t have money,” so he learned to engineer, rap, produce, DJ, and shoot content out of necessity — a hustler’s mentality that ended up defining his brand.

Recently, The Corner Store LA celebrated five years of nonstop output, major moments, and a growing network of artists who see the platform as a cultural staple. With viral freestyles, themed monthly cyphers, and national expansion already underway, Dezzie shows no signs of slowing down. He’s taken the Corner Store to New York, the Bay, and Atlanta, with Chicago and Houston on deck — all while raising a young son and pushing his own music career forward.

One of the standout gems from our conversation came when Dezzie opened up about fatherhood and how deeply it has shifted his lifestyle, discipline, and purpose. A moment as small as his toddler mimicking him while he smoked was enough to make him quit cold turkey, re-evaluate his habits, and lock in on being the version of himself his son deserves.

We also spoke about the losses that shaped him — from the complicated, meaningful relationship he had with his father, to the impact of Byze One, a mentor whose belief in Dezzie changed the trajectory of his life and career. His stories about Byze One, Fail, and the power of being seen highlight exactly why Dezzie pays it forward with his platform today.

And yes — for everyone asking — The Corner Store album is officially on the way: Corner Store: Open and Close, dropping March 24th, designed as a double-sided experience with daytime and nighttime vibes. The movement is leveling up again.

When asked Dezzie what “homegrown” means to him, he didn’t hesitate:

“It’s built culture… you can’t go nowhere else and get it. It’s only here.”
DEZZIE GEE

That definition fits him perfectly — because Dezzie Gee is HOMEGROWN in every sense of the word.

Catch the full conversation with Dezzie Gee!

https://www.youtube.com/watch?v=YzXAprM0Zjc