Quickly rising up the ranks of the NorCal rap scene with his emotive lyricism and stunning melodies, YattaBandz endears himself to his fast-growing following with a heartfelt, diaristic approach to music.
Adopting a pragmatic perspective on the heartbreak that ails him, Yatta shares his black-and-white video single, “Hard Headed.”
The video for “Hard Headed” closely parallels Yatta’s approach to processing the betrayal he addresses on the track, mirroring the pragmatic perspective he chooses to adopt with its monochrome videography.
Whether he’s laying on a rooftop staring at the sky, stepping out of his classic Mercedes coupe in an expansive, empty parking lot, or standing in a white-walled room full of ticking clocks, Yatta stands alone in every scene, trapped in his hardened head as he seeks a way to dispel his grief for good.