For ten years, Rolling Loud has hosted epic performances and crafted culture-shaking moments, and Rolling Loud California 2024 proved that the festival will continue to break the internet and shift the conversation for years to come.
The World’s Largest Hip-Hop Festival’s L.A. edition was one for the books, with sets from some of the genre’s most vital stars and a cavalcade of special guests. First thing is first, we had perfect weather, immaculate vibes, and thrilling performances from an unbeatable array of A-list talent.
The fest started with its first-ever Thursday (March 14) night show, featuring ¥$ (Ye and Ty Dolla $ign) and special guests including Quavo, YG, and Freddie Gibbs.
On Friday, (March 15), appropriately branded “Pink Friday,” featured a legendary performance by Queen Nicki Minaj, who brought the festival to Gag City during the only L.A. stop on her “Pink Friday 2 Tour,” plus memorable turns from Sexyy Red and a joint set by L.A. heroes YG and Tyga.
On Saturday (March 16), Post Malone was in rare form, providing a salve of calm after a busy festival day and welcoming Quavo for a performance of “Congratulations.”
Sunday, (March 17) was perhaps the most stacked day of all, featuring performances from Don Toliver (bringing out special guests Travis Scott, Kodak Black, and Ty Dolla $ign), Chief Keef (who brought out Mike WiLL Made-It and Sexyy Red), and culminating in a festival-capping performance by Future x Metro Boomin, which brought guests Travis Scott, Quavo, and Don Toliver back to the stage, featured rare performances of mixtape favorites like “Karate Chop” and “Monster,” and debuts of multiple new songs from their upcoming joint album WE DON’T TRUST YOU.
Beyond the performances, fans enjoyed activations that commented on all aspects of hip-hop and Los Angeles culture. These on-site activations included Bunny’s Bae Bar x Forever 21, the festival’s one-stop glam shop, a skatepark and skate contest hosted by DGK, a food court curated by Rolling Loud and iconic Los Angeles food festival Family Style (featuring a collaborative item by L.A. bagel shop Yeastie Boys and Pizza Hut), a carnival hosted by L.A. streetwear brand That’s A Awful Lot Of Cough Syrup, graffiti battles hosted by Secret Walls, and much more.