With a distinctive lyrical voice that helps him stand out in his crowded hometown rap scene, Atlanta’s Deante’ Hitchcock is never afraid to speak his mind. C
onnecting with another one of his city’s rising stars for a dramatic and stylish clip, Deante’ shares the new video for “Attitude.”
Filmed in striking black-and-white and packed with picturesque views of Atlanta, the iNightLyfe-directed video for “Attitude” details a dramatic episode for Deante’, as he fights with his girlfriend and gets arrested during a routine traffic stop.
“I don’t think anyone saw it coming and that’s something I really love about this collaboration,” explains Deante’ Hitchcock to Complex. “Me and Nudy brought two completely different worlds and soundscapes together and made something crazy and it’s still 100 percent Atlanta.”
“Attitude” is the latest video for BETTER, Deante’s recent debut album.