Los Angeles’s own Snoop Dogg, a legend of the Long Beach rap scene, is taking his talents to Paris for the 2024 Olympics, joining NBC as a Special Correspondent. This unique move will see the icon bringing a slice of the West Coast to one of the world’s most prestigious sporting events.
The Long Beach rapper’s involvement is part of his recent surge in high-profile collaborations and sponsorships, reflecting his enduring relevance and appeal. From his engaging Skechers ads to his creative partnerships with Jack in the Box, GrubHub, and Corona beer, Snoop Dogg has consistently shown his versatility and wide-reaching influence, extending far beyond his musical achievements.
The GRAMMY-winning artist, renowned for his distinctive style and entrepreneurial ventures, will lend his voice to NBC’s primetime Games coverage, a role that aligns perfectly with his dynamic career. Snoop Dogg’s involvement comes as part of a broader trend of NBC experimenting with new ideas for its primetime coverage.
“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness,” Snoop Dogg stated, expressing his enthusiasm for the upcoming role. He added, “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked.”
Starting July 26, Snoop Dogg will immerse himself in the Olympic spirit, exploring Paris’s iconic landmarks, attending competitions, and interacting with athletes and their families. His previous collaboration with Kevin Hart for Peacock’s coverage of the Tokyo 2020 Olympics showcased his natural flair for sports commentary, blending humor and insightful observations.
Molly Solomon, executive producer and president of NBC Olympics Production, noted, “That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show.”
Snoop Dogg’s involvement reflects NBC’s commitment to providing a fresh and engaging Olympic experience, especially for viewers who may have already watched live events earlier. His presence is expected to add a new dimension to the viewing experience, combining sports, entertainment, and culture in a way that resonates with fans from the LBC to LA and beyond.
Missed Snoop Dogg’s unforgettable commentary style? Check out this viral clip of him giving his take on equestrian events – and head over to our Twitter to tell us, do you think this horse is Crip-walking?