Hit-Boy Returns With Highly-Anticipated New Album “Surf Or Drown”

Today, 10X Grammy-nominated and 3X Grammy-winning producer/recording artist Hit-Boy drops off his defiant new album Surf Or Drown, via his label Surf Club.

Hit’s 21-track project arrives in the wake of the Nas-assisted “The Tide,” which was released earlier this week, and “Slipping Into Darkness” with The Alchemist, a standout collaboration that sent the internet into a tizzy.

While Hit has been hard at work sharing high-quality instrumentals with his contemporaries, Surf Or Drown finds the lauded beatmaker ascending from behind the boards to trade verses with a few familiar faces. Hit’s new album includes verses from Dom Kennedy, Jay 305, Spank Nitti, Devin Morrison, James Fauntleroy, and Hit-Boy’s son, C3.

It’s also important to note that Surf Or Drown is laced with instrumental tracks (of course, produced by Hit-Boy himself, leaving room for any aspiring producer-artist to take notes on how to avoid getting boxed in by critics.

In addition to new music, Hit has unveiled a pop-up art installation in Los Angeles, California to coincide with the album release and celebrate his partnership with Empire to launch his new imprint, Surf Club.

As he continues to work more hits into his career-minting catalog, the acclaimed beatmaker has no problem proving that he can go bar for bar with the best – and rap over beats that he produced, too. But what’s most impressive about what Hit-Boy has accomplished is that the accolades match the stats, and he’s been strikingly consistent over the years.