If it’s one person who “Got it all, got it all.” It’s him. If you haven’t heard “Hot Sauce” uttering his infamous tagline in one of his viral comedy or food review videos, it’s time to get familiar. This multifaceted artist is everywhere on social media, and now he’s making a grand return to reintroduce himself into the rap game.
Hot Sauce dropped a new song and a music video to accompany his latest track “Don’t Care.” The song and video both pull inspiration from some of hip hop’s biggest artists.
The video inspired by 50 Cent’s “In Da Club,” cleverly reflects his own journey of rebranding his music image. Just as Dr. Dre and Eminem sought to rebrand 50 Cent as a larger-than-life figure in the original video, Hot Sauce uses the same concept to symbolize his own transformation. By portraying himself authentically throughout the video, Hot Sauce shows how he is reshaping his artistic identity and staying true to his roots while evolving as an artist. The homage to 50 Cent’s rebranding aligns with Hot Sauce’s own mission to make a powerful impact in the music industry with his bold, confident and unapologetic persona.
The rebrand stems when he realized how much impact he could have through his music and his social media presence when his song “Really From The Village Remix” went viral back in 2018 racking in over 2.7 million views on YouTube and his Instagram Reels soared in over 300k views.
After taking a year off from rapping, he returned with a newfound sense of purpose, determined to stand out and make his mark in the industry.
In a recent interview, Hot Sauce talked about the adversity he has had to deal with trying to make it in the rap game here in LA, how a lot of the times the industry forces you to associate yourself with gang affiliations and culture stigmas based on the neighborhood you grew up in.
With wanting to stay true to his authentic experiences and rap about the struggles associated with his neighborhood, which sometimes meant being linked to gang culture. However, he also didn’t want to overlook a significant part of his upbringing and sought to rebrand his music image to remove any negative stigma.
Growing up in Baldwin Village—a historical neighborhood in South Central LA known for its heavy gang influence, and violence, Hot Sauce found it even more of a challenge to break free from those associations and pave his own path in the music industry.
Balancing both aspects, he aimed to create music that reflects his life while also working to disassociate from the stereotypes and stigmas that come from the culture of his neighborhood.
The video and song effectively conveyed his message
This powerful representation of his artistry serves as an example to aspiring artists from all over, demonstrating that it’s possible to stay true to yourself while breaking away from negative affiliations and limiting stereotypes of one’s upbringing and still finding a balance to put on for your community.
Hot Sauce’s vision for “Don’t Care” was brought to life through a perfect blend of talent and creativity. With J Fly Baby skillful production, sampling the beat from the iconic single “Bring It On” by Snoop Dogg, Sugar Free, and Kokane, the track exudes a classic West Coast flair while incorporating fresh elements. DB Filmz’s expert cinematography captured Hot Sauce’s authentic transformation and transition, reflecting the essence of rebranding in a way that resonates with his audience. The result is a powerful music video that perfectly mirrors Hot Sauce’s new musical journey.
We’ll be sure to keep you updated on his success as we have no doubt that Hot Sauce will continue to make a significant impact in the rap game and beyond. Stay tuned for more updates!
Article by Shivonne Peart