West Coast’s finest, LaRussell & Hit-Boy, close out Black History Month with a bang by bringing Rent Due to all streaming platforms. The album, out now, includes seven tracks laced by the aforementioned 3X Grammy Award-winning composer, and it’s filled to the brim with LaRussell’s steely rhymes.
Rent Due’s mainstream release was preceded by three hard-hitting singles: “Another One” (featuring Hit-Boy’s dad, Big Hit), “King Kong,” and “Luxury.” The former was paired with a visual aid that flawlessly captured the rawness of LaRussell, Hit-Boy and Big Hit’s synergy. Plus, it’s a testament to their prowess as independent artists who go for the gusto when it comes to being total workhorses.
LaRussell first released on EVEN (a direct-to-consumer platform where artists can sell music to their fans) two years ago for his 21st album, I Hate When Life’s Going Great. He successfully drew in 12,000+ users – selling over 4,000 albums and generating a whopping $95K+ in revenue through the platform in just one week. This time around, he not only took his Pay-What-You-Want practice to the next level, LaRussell also paid back his supporters.
The Bay Area mainstay and Hit-Boy partnered with EVEN to contribute $15,000 towards 15 different artists or business owners’ to cover their rent for the month of February. Participants were instructed to post a video of what they do for a living using the hashtag #RentDue and the audio for “Another One.” The winners will be selected on the 1st (March).