Baja Beach Fest’s evolution to the premier showcase for Latin Music and Reggaeton has coincided with a major boost in popularity of styles from its home nation of Mexico.
On Saturday, August 10, Baja Beach Fest 2024 brought one of the artists most responsible for that boom to the stage on the beaches of Rosarito: Peso Pluma. La Doble P proved his rock star bonafides on the festival stage, leading a massive ensemble of Mexican musicians while serenading the crowd with his trademark rasp.
He was joined on stage by several of his homies, including Jhayco to perform their collab hit, “Ex-Special” live for the first time ever. Junior H and Oscar Maydon came out to perform “ROMPE LA DOMPE,” as well as surprise spots from Tito Double P and Jasiel Nuñez. In between special guests, Peso and his band enraptured the sold out festival with his unique brand of Regional Mexican music.
Peso Pluma provided the climax, but he was far from the only standout performer on a sunny and stacked Saturday. Inglewood’s very own Becky G showed out with a full complement of dancers, performing hits in English and Spanish, and even performed a beautiful cover of Selena’s classic, “Baila Esta Cumbia.” Hitmaker Jhayco displayed his prodigious pen game, while Panamanian maestro Sech sang his heart out for the crwod.
Beyond regional music, Mexico has also grown as an exporter of contemporary styles, as proven by performances by genre-bending Mexican group LATIN MAFIA and Mexico City rap queen Bellakath. Talents likeÑengo Flow, Elena Rose, and Paopao rounded out one of the most stacked days in BBF history.
Stay tuned for more from Baja Beach Fest on their last day, as the festival closes out with performances from Fuerza Regida, Kali Uchis, Jowell Y Randy, and more.