Grammy award-winning artist Megan Thee Stallion, renowned for her powerful presence in the music industry, has embarked on an exciting new venture with Planet Fitness, one of the largest and most inclusive fitness centers in the nation. Recognized for her impressive fitness routines and her commendable work through the Pete & Thomas Foundation, Megan perfectly embodies the role of “Mother Fitness” in this collaboration.
The partnership aims to champion both physical and mental well-being, offering gym enthusiasts an exclusive line of “Big Fitness Energy” merch. This initiative aligns with Planet Fitness’s ethos of a ‘judgement free zone’, encouraging people from all backgrounds to join their fitness community.
In a recent press release, Megan Thee Stallion expressed her enthusiasm about the collaboration: āFitness plays a crucial role in my daily life, making this partnership with Planet Fitness a natural fit for me. Weāre aiming to motivate everyone to focus on their physical and mental health as we step into the New Year, helping them to elevate their lives in 2024 and become the best versions of themselves.ā
The campaign, a blend of marketing and community engagement, will feature advertisements, commercial spots, and unique in-app workouts inspired by Megan Thee Stallion at Planet Fitness locations. Additionally, the gym will introduce a range of apparel and accessories, with proceeds supporting Megan’s mental health-focused foundation.
The merchandise collection boasts an array of items, including crew neck sweatshirts with the āBig Fitness Energy for Everybody (-ody-ody)ā slogan, āReal Hot Girl Fitā bucket hats, water bottles, and more.
This announcement comes just as Megan Thee Stallion is set to take over the Planet Fitness stage in Times Square for the upcoming Dick Clarkās Rockinā Eve with Ryan Seacrest, showcasing the synergy between music and fitness.
Jamie Medeiros, Chief Brand Officer at Planet Fitness, shared her excitement about the partnership, stating, “Megan Thee Stallion embodies everything Planet Fitness stands for – her commitment to wellness, body positivity, and mental health align perfectly with our brand values. Weāre thrilled to have her as our partner, promoting fitness in a fun, inclusive, and empowering way.ā
For fans and fitness enthusiasts eager to join in on this dynamic collaboration, the collection is available for purchase on the Planet Fitness store website, with all proceeds benefiting the Pete & Thomas Foundation. This partnership not only celebrates Megan Thee Stallion’s influence but also reinforces the importance of fitness in achieving overall wellness.