A misanthropic introvert with expert pop instincts, Florida rapper $NOT is quickly becoming one of his generation’s defining voices.
Teaming up with Cole Bennett for his latest music video, $NOTshares “Revenge.” “Revenge” draws its power from $NOT’s punchy and affectless baritone, as he weaves between gentle guitar strums and hyperactive snares.
The Eem Triplin-produced track finds a broken-hearted $NOT picking at his scabs, suffering from the wounds caused by 1000 betrayals: “Sometimes I can really be f*cked up/Ain’t nothing much to say but ‘hey, goodbye’/Everybody wanna tell the truth, but lie/I can see these n****s right through my eyes.”
The “Revenge” video follows $NOT’s journey to embracing his outsider status. Shot with a stark yellow-and-black color palette, the new video finds $NOT’s struggles to fight back against a persistent bully. Marked with the kinetic visual style that makes Cole Bennett’s work stand out, “Revenge” is packed with memorable images inspired by $NOT’s signature tight hoodie look.
Watch “Revenge” below.