Victory depends on grinding hard in the face of opposition. Trials and tribulations invariably become stories worth sharing. Sometimes, these tales are so unbelievable that they just have to be true.
That brings us to Anaheim-raised rapper and artist Phora, who learned about the hustle at a very young age. Before Phora formally picked up a microphone, his life took more than a few detours. During his time in and out of juvenile detention centers, he spent his days reading John Grisham books and writing rhymes with a pencil and paper.
After logging six years without a record label, manager, or publicist, he inked a deal with Warner Bros Music Group. And while Phora’s melancholic records have helped him develop a strong fanbase, the now 24-year-old also has his own successful apparel brand, Yours Truly Clothing.
Just a few weeks back, Phora released his second-studio album Love Is Hell with Warner Bros, where he recruited 6LACK, G-Eazy, Tory Lanez and Trippie Redd. The West Coast emcee is also currently on the “Love Is Hell Tour,” supporting the project.
We recently hit up Phora’s Los Angeles the “Love Is Hell Tour” show at The Hollywood Palladium, where we caught up with him. He talked to us about his new album, collaborating with G-Eazy and Tory Lanez and why he resonates with Tupac.
.@PHORAONE Talks New Album "Love Is Hell," Collaborating With G-Eazy & Why He Resonates With Tupac. https://t.co/nQsxZgLvnz pic.twitter.com/FwhEjL8s6z
— Home Grown Radio (@HomeGrownRadio) October 27, 2018