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Rob Vicious of Shoreline Mafia Makes Em Say “Ooh” in “Wat It Do” Video

May 13, 2020

He’s a mainstay on the L.A. rap scene, but Rob Vicious often returns to his Southern roots in his music. Kicking back in a blood-red room with a crew of close friends, the Shoreline Mafia rapper shares Wat It Do,” his new video.

In the video, Rob presides over an intense function, mobbing with his crew as he goes buckwild. “Wat It Do” is the latest video from Rob’s Breakthrough mixtape, following the similarly dark video for the DJ Paul-produced L3V3L.” 

A sinister anthem with subsonic bass and ominous high-key piano notes, “Wat It Do” echoes the pitch-black horrorcore pioneered by Three 6 Mafia in the 90s, as Rob barks double-tracked missives against fakes and lames: “Hope you with that sh*t you rappin’ on the mic/Ask yourself, are you really bout that life?”