Having original production, shoots, and everything in between come to a screeching halt like the rest of the world during the COVID-19 pandemic crisis, Rotimi partnered with EMPIRE to creatively take a new approach to the visual rollout for his latest single “In My Bed” featuring Wale.
Wanting to also use his platform to help others, the singer hired 37 animators from 24 cities in 5 different continents to come together and create the animated visuals for the song.
“This record has been really special to me. I remember when Harmony Samuels called me and told me he had a crazy idea, I heard it and flew to LA to record it,” said Rotimi. “We wanted a feature and thinking of who would be a great fit I thought of my brother Wale. We’ve been friends for sometime now and I thought this would be amazing for our first collaboration.”