With a talent that shines no matter his mood, Inglewood’s Rucci strikes the perfect balancing act between heartfelt bars and disrespectful rhymes. Delivering a melodic post-mortem to a recent relationship, Rucci shares “Understand,” his latest video.
In the video, Rucci and Blxst bring their respective ladies to a ’50s-style diner in an attempt to make things right. Directed by RealMovie, the striking video perfectly suits the song’s laid-back vibe and sorrowful, yet hopeful message.
Featuring an appearance from fellow L.A. native Blxst, whose smooth tenor helps accent producer JR’s emotional guitar flourishes, “Understand” is an aching and vibey rap ballad, in which Rucci offers a mea culpa from the bottom of his heart to his ex, making sure that even if she doesn’t take him back, she understands where he comes from: “First off, look I’m sorry, to keep it real, you know that ain’t me/And it broke me into pieces when you told me that you hate me.”
Watch “Understand” featuring Blxst below.