Delivering his rhymes in an energetic snarl, Inglewood’s Rucci has the mic presence to make every track come alive. Channeling his city’s electro-funk past, Rucci shares “Killa,” a new ride-or-die love song.
Sampling Zapp’s 1985 classic “Computer Love,” famously sampled in 2Pac’s”I Get Around” and others,”Killa” finds Rucci declaring devotion to his latest girlfriend–someone he can finally trust after years of heartbreak: “You’re a real one, I feel you and I cherish you/I’ll never make you look dumb I won’t embarrass you/Anything that you need you know I’m there for you/Like you were there for me/I wanna take you everywhere with me.”
The video calls to mind a different throwback era: 2000s R&B videos. Rucci’s ride or die girl has moved on, and he’s heartbroken in the rain (à la Usher in “U Got It Bad”), but there is the modern symbolism of her new man wearing a black-hearted Comme Des Garçons shirt, while Rucci The Romantic is clad in a red-hearted version of the same tee.
Watch “Killa” below.