Hip-Hop legend and cultural icon Snoop Dogg returns with his surprise new album, Iz It A Crime?. The 21-track project is a fearless genre-blending statement that confronts controversy, reclaims narrative, and reasserts Snoop’s dominance and legacy in the rap world.
Accompanying the album is a visual directed by Snoop Dogg and Dah Dah that blends music video and docuseries formats. The offering provides a unique look into Snoop’s past year leading up to the making and release of Iz It A Crime?. It delves into a wide range of personal and professional moments, including his relationship with his wife, handling naysayers and online trolls, the loss of his brother and cousin right before being on the world’s stage as a broadcaster during the Paris Olympics, and his inspiring work with young athletes.
Iz It A Crime? opens with its self-titled track, a daring reinterpretation of Sade’s classic, driven by moody minimalist. Snoop sets the tone with pointed lyricism, asking, “Is it a crime for me to ask for my residuals?” as he confronts the music industry with the sharp edge that has defined his decades-long career.
You can now find Iz It A Crime? streaming on all major platforms.