YG has entered a high-profile joint venture with Epic Records.
The record label will exclusively release, distribute, and market new music from 4HUNNID, YG’s Los Angeles-based independent record label. SupportingYG’s vision, Epic intends to cement 4HUNNID as the epicenter for West Coast rap.
YG is eager to get started. He stated, “Me and my team have been doing innovative, legendary stuff for years—helping keep the West Coast alive. Now, Epic comes through at the best possible time with a platform for our expansion. I’m proud of this opportunity and will make the most of it.”
Epic Records Chairwoman and CEO Sylvia Rhone shares her artist’s enthusiasm. She echoes the sentiment, “We at Epic are delighted by this joint venture with YG and his forward-thinking 4HUNNID brand. YG perfectly represents the new face of hip-hop music: versatile, creative, multifaceted, and steeped in history but versed in current trends. This marks an exciting addition to our roster and offerings.”
Congratulations YG!