Today, multi-platinum artist, entrepreneur, and philanthropist YGās The Flame footwear releases the latest green flame āBLOCK RUNNERā with a white upper and red stripe through the heel. The sole features the 4HUNNID logo found on each installment with flame detail in red and white and available exclusively online at 4Hunnid.com.
āPlease do not look like a bum, walk like a bum, or talk like a bum while wearing these,” said YG. “If youāre somebody who hasnāt had pleasure in a long time, put these shoes on and step out. I promise you by the end of the night, pleasure will be served.ā
The āBLOCK RUNNERā was first released in March 2021 launching 4HunnidāsĀ The FlameĀ line extension into footwear with an inverted colorway pattern,Ā which sold out online in under 7 minutes of release. Most recently, the brand launchedĀ Lakers-Clippers inspired sneakers as a nod to YGās hometown NBA teams.
As an LA native, YG wanted to develop a sneaker that resonated with a style credited to the West Coast. The low-slung sneaker is constructed with 100% genuine leather upper and sits on a custom sole with a flame-shaped logo to affix to the side panels. The 4Hunnid brand, curated by YG, is heavily inspired by the same Compton culture, daily morals, and lifestyle that influences his music.Ā