With his raspy voice and streetwise lyricism, few rappers command love and respect like the late Cali legend,Ā the Jacka.
A celebration of his life and career featuring some of his friends and artists, the Jacka’s presence returns in “Cherish Me,” a new music video.
A deeply soulful mob anthem, “Cherish Me” finds the Jacka dwelling on his own mortality and imploring his fans and friends to love him while he’s still around.
The new video collects archival images of the Jacka, intercut with clips of his friends, including 2 of the 3 members of Jacka’sĀ Artist RecordsĀ label, guest rappersĀ Dubb 20Ā andĀ Street Knowledge, reminiscing about the man in a secluded bar and at the intersection of 94th and MacArthur, where a fan painted a mural in Jacka’s memory.
“Cherish Me” is the second video fromĀ Murder Weapon, the Jacka’s recently released posthumous album, following the vibrant video for album highlight “Ask God.”