On Wednesday, September 13, pop sensation Ice Spice, teamed up with fast-food titan, Dunkin’ to launch the Ice Spice Munchkin’ drink.
The collaboration between Ice Spice and Dunkin’ is nothing short of branding genius. Dunkin’, known for its iconic donut holes coined ‘Munchkins’, found a serendipitous match in Ice Spice, whose fan base proudly shares the same nickname. But it doesn’t stop there. The playful rhyme between ‘Munchkin’ and ‘Dunkin” adds a delightful linguistic twist to the partnership. Further amplifying this connection is Ice Spice’s hit single “Munch,” which not only catapulted her to stardom but also underlines the thematic brilliance of this colab. To top it off, her name, Ice Spice, aligns perfectly with the pumpkin spice flavor of the drink.
Clearly the PR team was in their bag with this one.
Dunkin’ also gifted Ice Spice an iced MUNCHKIN’ chain from the goats over at Eliante whose known for icing out some of our favorite rappers.
Artists, spanning genres, have been swapping the stage for the kitchen in fun and often quirky collaborations with fast-food giants. It’s not about selling out; it’s about tuning in. In an era where trends pass in the blink of a tweet, this mashup of music and munchies feels not just fresh but also genius.
If you could pick one artist to design a meal at your favorite fast-food joint, who would it be? Let us know over on Twitter.