YG is back with new music!
Today, multi-platinum artist, entrepreneur, and philanthropist YG debuts his first solo track of the year titled “Knocka” with an accompanying music video.
The lyrical titan reemerges with upbeat record “Knocka,” showcasing his consistency in the marketplace and energy under his new BMG deal, cementing his status in this new era of rap. Known for his distinctive style and deep roots in West Coast culture, YG brings forth a fresh anthem that is poised to be an instant hit.
“Knocka” opens with an immersive blend of classic and contemporary sounds, featuring a soulful background vocal that seamlessly transitions into the notable “4HUNNID” tag. This sets the stage for YG’s commanding voice proclaiming, “this sh*t is a Knocka,” a catchy hook that carries throughout the song’s entirety. YG showcases his musical prowess as the trailblazer he is by effortlessly blending elements of his LA roots with a modern twist, which is also witnessed in the complimenting music video. The visual captures YG’s arrival in Compton, pulling up in a red vehicle and sporting a matching red outfit.
Throughout the video, he switches between red and black themed outfits, vibing to the music alongside locals with several dynamic scenes of YG seated on a speaker that moves with the beat, surrounded by dancing women, confidently wielding a flamethrower, and tossing money into the air, all amplifying the celebratory atmosphere. The video concludes with YG striking a pose and holding up a package of his new “Cherry Bomb” supplement, embodying the song’s energetic and bold essence.