Kendrick Lamar Collaborates with Gatorade in New Campaign Ad
Grammy award-winning rapper and Compton native Kendrick Lamar has become the first music artist featured in a Gatorade commercial. The brand’s new campaign, “Lose More. Win More.,” debuted on Friday…
C5 Opens Up on Faith, Fatherhood & His Rise From Dorm Flow to Destiny
In this heartfelt and inspiring episode, Chuck Dizzle reconnects with C5; artist, father, and former Home Grown intern. From his roots in Oakland to dropping his 13th album “God Been…
Ray Vaughn Announces Highly Anticipated Mixtape ‘The Good The Bad The Dollar Menu’
After a thunderous level of support around Top Dawg Entertainment’s Ray Vaughn and his release of new single “DOLLAR menu,’ the rising star and Tidal’s 2025 Artist to Watch, is…
Doechii Takes Fans Inside “Denial Is A River” Vevo Episode
Today, Doechii and Vevo premiered a new episode of Footnotes, offering an exclusive behind-the-scenes look of the music video for “Denial Is A River” from her Grammy Award-winning project, Alligator…
AzSwaye Releases New Music Video “Rap Cap”
South Central’s own AzSwaye, widely recognized as a pioneer of “Traffic Rap” in Los Angeles, returns with a striking new music video for his latest single, “Rap Cap.” Unapologetic and…